Founded as Red Devil Equipment, we sought to innovate something entirely new for the paint mixing industry. We asked top paint stores in the country to describe their needs. What we found was that all paint mixers broke down over time, making them highly unreliable. We began the extensive process of product testing and redesign to find the right solution.
"We wanted to build something that would never break-down"
Our mixers will last longer, more reliably than any other on the market. We create equipment that helps you mix more paint and more than paint. We build products by putting priority on superior performance and support.
RADIA is a proud member of the WBENC, with a majority of the company owned by women. Karin Gessner has been CEO for 15 years, leveraging her engineering background to oversee the mechanical transition from belts to gears. A passionate supporter of STEM initiatives, Karin runs the family business with a commitment to community and giving back.
We are an American manufacturer. All of our products are designed and crafted in the U.S.A.